sipsecure

For this project, I created branding for SipSecure, a can lid designed to keep beverages sealed, fresh, and spill-free for on-the-go users. The product was designed with safety and eco-friendliness in mind and has an auto-seal spring, push-to-open function, and reusable materials. My design direction focused on translating these benefits into a cohesive brand: a clean, rounded logo, fresh color palette, and packaging that clearly communicates features. From the box and instructional booklet to tabling assets and a responsive website, the visuals emphasize clarity, usability, and a premium yet approachable aesthetic.